Category Archives for "Video Marketing"

Is Facebook Closing In On Youtube?


The Creator App

After Youtube are they? Yes indeed, the chase is well and truly on! 🙂

This new Facebook app, to be released later this year, will be focused on the creator, Facebook product director Daniel Danker announced during the “Future of Facebook Video” panel at VidCon.

daniel danker

The new creator app from Facebook has camera effects and frames. content creators can add custom stickers, frames, intros and outros to live broadcasts to give the audience a consistent look and feel for a brand. The creator app also lets content creators crosspost to other platforms.

Mark Zuckerberg declared on this month’s earnings call that “time well spent” via video is Facebook’s new aim, the Creator app could help it make Facebook video a lot more inviting to regular facebook video consumers and non facebook video watchers.

Facebook has also been testing another cool tool called Fan Club App, to help video creators build larger audiences. For now, the two apps seem to be working independently of each other.

Video Marketing A Must For All Businesses!

It has never been a better time for all businesses, large or small, to promote their products and services using video marketing article

Video marketing is where your future customers are! At the bottom of this article is a video that is simply incredible!!! It’s a publicity stunt to stir up interest in the remake of an old film, you got tot to see the video, it’s very clever and shows the power of viral video marketing.

There are no excuses today as video marketing software is so cheap and you can put together some really professional videos for little cost, once you start creating videos, you just need a good video marketing strategy.

Some amazing Youtube Statistics taken from Youtube’s statistics page


More than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on YouTube – that’s almost an hour for every person on Earth, and 50% more than last year
100 hours of video are uploaded to YouTube every minute
YouTube is localised in 56 countries and across 61 languages
Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year

YouTube Partner Programme

Created in 2007, Youtube now has more than a million creators from over 30 countries around the world earning money from their YouTube videos
Thousands of channels are making six figures a year


Thousands of advertisers are using TrueView in-stream and 75% of the in-stream ads are now skippable
There are more than a million advertisers using Google ad platforms, the majority of which are small businesses

Mobile and Devices

Mobile makes up more than 25% of YouTube’s global watch time, more than one billion views a day
YouTube is available on hundreds of millions of devices.
Users are spending more time per session watching videos on Youtube. On mobile, the average viewing session is now more than 40 minutes, that’s an increase of more than 50% y/y.
The number of hours people spent watching videos on mobile has increased by 100% y/y.
Over half of YouTube views come from mobile devices.

Content ID

This is an incredible addition from the guys and gals at Youtube.
So what is Content ID?

YouTube’s state-of-the-art technologies let rights owners:

Identify user-uploaded videos comprised entirely OR partially of their content and
Choose, in advance, what they want to happen when those videos are found. Make money from them. Get stats on them. Or block them from YouTube altogether.     It’s up to you.

Content ID scans over 250 years of video every day
More than 4,000 partners use Content ID, including major US network broadcasters, movie studios and record labels
There are more than 15 million reference files in Youtube’s Content ID database; it’s among the most comprehensive in the world
Content ID has generated hundreds of millions of dollars for partners
More than 200 million videos have been claimed by Content ID